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Soï Bangkok
Challenge.
SoÏ Bangkok is an authentic Thai food brand created by a chef born and raised in Bangkok, where she learned to cook in the city’s streets, developing a deep passion and a unique mastery of traditional Thai cuisine. Rooted in her cultural heritage, the brand invites customers to discover the true flavors of Bangkok. The challenge was to create a strong and memorable identity capable of standing out among other Thai food brands while clearly conveying the quality, warmth, and authenticity of the dishes served.
Process.
Develop a logo centered on the chef as a symbol of expertise and passion. The visual identity was designed to be modern, welcoming, and human, conveying the warmth and authenticity of Thai cuisine.
Impact.
A recognizable logo and visual identity that set SoÏ Bangkok apart, enhance the customer experience, and invite diners to enjoy authentic, characterful Thai food.
Client.
Soï Bangkok
Thai Buddha
#E16D29
Pantone 166C
CMJN 9, 70, 98, 0
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