IMER
IMER
Process-driven & Systems-minded
Art Director & Brand Designer
Process-driven & Systems-minded
Art Director & Brand Designer
With 12 years of experience in design and technical production, I have supported brands by evolving from pure creation to art direction, while always staying closely involved in the practical side of production.
I enjoy optimizing workflows and exploring new tools, such as generative AI, to meet specific client needs without compromising visual quality. My expertise is built on creating global brand identities and deploying them across various media, including print, signage, and content for digital and social platforms.
I manage projects from the initial brief to final delivery, ensuring the technical and graphic consistency of every deliverable through careful review and collaboration.
With 12 years of experience in design and technical production, I have supported brands by evolving from pure creation to art direction, while always staying closely involved in the practical side of production.
I enjoy optimizing workflows and exploring new tools, such as generative AI, to meet specific client needs without compromising visual quality. My expertise is built on creating global brand identities and deploying them across various media, including print, signage, and content for digital and social platforms.
I manage projects from the initial brief to final delivery, ensuring the technical and graphic consistency of every deliverable through careful review and collaboration.
With 12 years of experience in design and technical production, I have supported brands by evolving from pure creation to art direction, while always staying closely involved in the practical side of production.
I enjoy optimizing workflows and exploring new tools, such as generative AI, to meet specific client needs without compromising visual quality. My expertise is built on creating global brand identities and deploying them across various media, including print, signage, and content for digital and social platforms.
I manage projects from the initial brief to final delivery, ensuring the technical and graphic consistency of every deliverable through careful review and collaboration.
With 12 years of experience in design and technical production, I have supported brands by evolving from pure creation to art direction, while always staying closely involved in the practical side of production.
I enjoy optimizing workflows and exploring new tools, such as generative AI, to meet specific client needs without compromising visual quality. My expertise is built on creating global brand identities and deploying them across various media, including print, signage, and content for digital and social platforms.
I manage projects from the initial brief to final delivery, ensuring the technical and graphic consistency of every deliverable through careful review and collaboration.
Based in France, open to an international opportunities.
Based in France, open to an international opportunities.
Design & Creative Strategy
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Art Direction:
Visual systems & comprehensive brand guidelines.
-
Strategic Thinking:
Client brief analysis & scalable visual narratives.
-
Typography & Layout:
Advanced mastery for Print & Digital media.
-
Technical Planning:
Graphic production & large-format signage feasibility.
Operational Leadership & Management
-
Project Lifecycle:
End-to-end management from concept to final output.
-
Stakeholder Management:
Cross-functional coordination & client relations.
-
Lean Management:
Workflow optimization & team synchronization (8+ staff).
-
Mentoring:
Leadership & coaching for junior creative teams.
Innovation & Tools
-
Advanced AI R&D:
Prompt engineering & generative prototyping.
-
Problem Solving:
Technical R&D & process-driven innovation.
-
Industrial Production:
Versaworks, Epson Edge, Cutting Master.
-
Software Mastery:
Adobe Creative Suite (Full), Figma, Wix Studio.
-
Creative Ecosystem
-
Adobe Creative Suite:
Photoshop, Illustrator, InDesign, After Effects, Premiere Pro.
-
Product Design:
Figma (UX/UI prototyping).
-
Web & CMS:
Wix Studio.
AI & Generative Tools
-
Strategy:
Prompt Engineering & AI Chat Systems.
-
Visual Engine:
Kling, Luma, Veo, Minimax.
-
R&D:
Kaiber, Freepik’s Nodes, Nano Banana, Seedream.
Industrial Production
-
Large-Format Print:
Versaworks, Epson Edge.
-
Technical Cutting:
Cutting Master (CAD/CAM).
-
French :
Native language
English :
B2 level, as assessed by the
IELTS General training UKVI Exam.Experience
2018 – 2026: Art Director & Creative Lead
Loki Agency, Bordeaux.
Leading creative vision, stakeholder management, and a team of 8 (Design & Production).2014 – 2018: Senior Brand Designer
Loki Agency, Bordeaux.
Developing cohesive brand systems and high-quality technical signage production.Education
2012 – 2014: Graphic Designer & 3D Conceptor Degree
ESMI / BRASSART School, Bordeaux
2011: Foundation Year in Applied Arts (MANAA)
Bordeaux
Deep dive into my 12 years of expertise.
Design & Creative Strategy
-
Art Direction:
Visual systems & comprehensive brand guidelines.
-
Strategic Thinking:
Client brief analysis & scalable visual narratives.
-
Typography & Layout:
Advanced mastery for Print & Digital media.
-
Technical Planning:
Graphic production & large-format signage feasibility.
Operational Leadership & Management
-
Project Lifecycle:
End-to-end management from concept to final output.
-
Stakeholder Management:
Cross-functional coordination & client relations.
-
Lean Management:
Workflow optimization & team synchronization (8+ staff).
-
Mentoring:
Leadership & coaching for junior creative teams.
Innovation & Tools
-
Advanced AI R&D:
Prompt engineering & generative prototyping.
-
Problem Solving:
Technical R&D & process-driven innovation.
-
Industrial Production:
Versaworks, Epson Edge, Cutting Master.
-
Software Mastery:
Adobe Creative Suite (Full), Figma, Wix Studio.
-
Creative Ecosystem
-
Adobe Creative Suite:
Photoshop, Illustrator, InDesign, After Effects, Premiere Pro.
-
Product Design:
Figma (UX/UI prototyping).
-
Web & CMS:
Wix Studio.
AI & Generative Tools
-
Strategy:
Prompt Engineering & AI Chat Systems.
-
Visual Engine:
Kling, Luma, Veo, Minimax.
-
R&D:
Kaiber, Freepik’s Nodes, Nano Banana, Seedream.
Industrial Production
-
Large-Format Print:
Versaworks, Epson Edge.
-
Technical Cutting:
Cutting Master (CAD/CAM).
-
French :
Native language
English :
B2 level, as assessed by the
IELTS General training UKVI Exam.Experience
2018 – 2026: Art Director & Creative Lead
Loki Agency, Bordeaux.
Leading creative vision, stakeholder management, and a team of 8 (Design & Production).2014 – 2018: Senior Brand Designer
Loki Agency, Bordeaux.
Developing cohesive brand systems and high-quality technical signage production.Education
2012 – 2014: Graphic Designer & 3D Conceptor Degree
ESMI / BRASSART School, Bordeaux
2011: Foundation Year in Applied Arts (MANAA)
Bordeaux
Deep dive into my 12 years of expertise.