IMER
IMER
Connecting creative thinking with production and delivery
Graphic Design • Production • Operations
Connecting creative thinking with production & delivery
Graphic design • Production • Operations
With 12+ years of experience in graphic design, visual identity and technical production, I create strong, consistent visual systems across digital, print and physical environments. From identity design to large-format graphics and signage, I enjoy turning ideas into coherent visual experiences that work in the real world.
Over the years, my role naturally expanded beyond design into project ownership, production coordination, process improvement and cross-functional collaboration. Working closely with clients, suppliers, production teams and installers taught me that strong creative work depends not only on the idea itself, but also on how effectively it is developed, produced and delivered.
Today, I combine strong creative thinking with hands-on production knowledge and an operational mindset. Whether developing a visual identity, coordinating technical production or improving a workflow, I bring the same focus on clarity, consistency and effective delivery.
With 12+ years of experience in graphic design, visual identity and technical production, I create strong, consistent visual systems across digital, print and physical environments. From identity design to large-format graphics and signage, I enjoy turning ideas into coherent visual experiences that work in the real world.
Over the years, my role naturally expanded beyond design into project ownership, production coordination, process improvement and cross-functional collaboration. Working closely with clients, suppliers, production teams and installers taught me that strong creative work depends not only on the idea itself, but also on how effectively it is developed, produced and delivered.
Today, I combine strong creative thinking with hands-on production knowledge and an operational mindset. Whether developing a visual identity, coordinating technical production or improving a workflow, I bring the same focus on clarity, consistency and effective delivery.
With 12+ years of experience in graphic design, visual identity and technical production, I create strong, consistent visual systems across digital, print and physical environments. From identity design to large-format graphics and signage, I enjoy turning ideas into coherent visual experiences that work in the real world.
Over the years, my role naturally expanded beyond design into project ownership, production coordination, process improvement and cross-functional collaboration. Working closely with clients, suppliers, production teams and installers taught me that strong creative work depends not only on the idea itself, but also on how effectively it is developed, produced and delivered.
Today, I combine strong creative thinking with hands-on production knowledge and an operational mindset. Whether developing a visual identity, coordinating technical production or improving a workflow, I bring the same focus on clarity, consistency and effective delivery.
With 12+ years of experience in graphic design, visual identity and technical production, I create strong, consistent visual systems across digital, print and physical environments. From identity design to large-format graphics and signage, I enjoy turning ideas into coherent visual experiences that work in the real world.
Over the years, my role naturally expanded beyond design into project ownership, production coordination, process improvement and cross-functional collaboration. Working closely with clients, suppliers, production teams and installers taught me that strong creative work depends not only on the idea itself, but also on how effectively it is developed, produced and delivered.
Today, I combine strong creative thinking with hands-on production knowledge and an operational mindset. Whether developing a visual identity, coordinating technical production or improving a workflow, I bring the same focus on clarity, consistency and effective delivery.
CREATIVE THINKING > PROJECT OWNERSHIP > PRODUCTION KNOWLEDGE >
CREATIVE THINKING > PROJECT OWNERSHIP > PRODUCTION KNOWLEDGE >
Design & Creative Strategy
-
Art Direction:
Visual systems & comprehensive brand guidelines.
-
Strategic Thinking:
Client brief analysis & scalable visual narratives.
-
Typography & Layout:
Advanced mastery for Print & Digital media.
-
Technical Planning:
Graphic production & large-format signage feasibility.
Operational Leadership & Management
-
Project Lifecycle:
End-to-end management from concept to final output.
-
Stakeholder Management:
Cross-functional coordination & client relations.
-
Lean Management:
Workflow optimization & team synchronization (8+ staff).
-
Mentoring:
Leadership & coaching for junior creative teams.
Innovation & Tools
-
Advanced AI R&D:
Prompt engineering & generative prototyping.
-
Problem Solving:
Technical R&D & process-driven innovation.
-
Industrial Production:
Versaworks, Epson Edge, Cutting Master.
-
Software Mastery:
Adobe Creative Suite (Full), Figma, Wix Studio.
-
Creative Ecosystem
-
Adobe Creative Suite:
Photoshop, Illustrator, InDesign, After Effects, Premiere Pro.
-
Product Design:
Figma (UX/UI prototyping).
-
Web & CMS:
Wix Studio.
AI & Generative Tools
-
Strategy:
Prompt Engineering & AI Chat Systems.
-
Visual Engine:
Kling, Luma, Veo, Minimax.
-
R&D:
Kaiber, Freepik’s Nodes, Nano Banana, Seedream.
Industrial Production
-
Large-Format Print:
Versaworks, Epson Edge.
-
Technical Cutting:
Cutting Master (CAD/CAM).
-
French :
Native language
English :
B2 level, as assessed by the
IELTS General training UKVI Exam.Experience
2018 – 2026: Art Director & Creative Lead
Loki Agency, Bordeaux.
Leading creative vision, stakeholder management, and a team of 8 (Design & Production).2014 – 2018: Senior Brand Designer
Loki Agency, Bordeaux.
Developing cohesive brand systems and high-quality technical signage production.Education
2012 – 2014: Graphic Designer & 3D Conceptor Degree
ESMI / BRASSART School, Bordeaux
2011: Foundation Year in Applied Arts (MANAA)
Bordeaux
Deep dive into my 12 years of expertise.
Design & Creative Strategy
-
Brand Systems:
Building scalable visual identities across print, digital and physical environments.
-
Creative Direction:
From concept development to consistent brand execution.
-
Typography & Layout:
Advanced expertise across editorial, print and large-format communication.
-
Production-Ready Design:
Designing with technical feasibility, manufacturing and deployment in mind.
Creative Operations & Delivery
-
Project Delivery:
Leading projects from briefing to production, installation and final delivery.
-
Cross-functional Collaboration:
Connecting clients, suppliers, production workshops and installation teams.
-
Process Improvement:
Simplifying workflows, standardising production methods and improving team efficiency.
-
Production Coordination:
Planning, supplier selection and technical validation to ensure reliable delivery.
Innovation & Tools
-
Creative Problem Solving:
Finding practical solutions to operational and production challenges.
-
AI Exploration:
Using AI to accelerate research, ideation and creative workflows.
-
Production Software:
VersaWorks, Epson Edge Print, Cutting Master.
-
Creative Software:
Adobe Creative Suite, Figma, Wix Studio.
-
Creative Ecosystem
-
Adobe Creative Suite:
Photoshop, Illustrator, InDesign, After Effects, Premiere Pro.
-
Product Design:
Figma (UX/UI prototyping).
-
Web & CMS:
Wix Studio.
AI & Generative Tools
-
Strategy:
Prompt Engineering & AI Chat Systems.
-
Visual Engine:
Kling, Luma, Veo, Minimax.
-
R&D:
Kaiber, Freepik’s Nodes, Nano Banana, Seedream.
Industrial Production
-
Large-Format Print:
Versaworks, Epson Edge.
-
Technical Cutting:
Cutting Master (CAD/CAM).
-
French :
Native language
English :
B2 level, as assessed by the
IELTS General training UKVI Exam.Experience
2018 – 2026: Art Director & Creative Lead
Loki Agency, Bordeaux.
Leading creative vision, stakeholder management, and a team of 8 (Design & Production).2014 – 2018: Senior Brand Designer
Loki Agency, Bordeaux.
Developing cohesive brand systems and high-quality technical signage production.Education
2012 – 2014: Graphic Designer & 3D Conceptor Degree
ESMI / BRASSART School, Bordeaux
2011: Foundation Year in Applied Arts (MANAA)
Bordeaux
Design & Creative Strategy
-
Art Direction:
Visual systems & comprehensive brand guidelines.
-
Strategic Thinking:
Client brief analysis & scalable visual narratives.
-
Typography & Layout:
Advanced mastery for Print & Digital media.
-
Technical Planning:
Graphic production & large-format signage feasibility.
Operational Leadership & Management
-
Project Lifecycle:
End-to-end management from concept to final output.
-
Stakeholder Management:
Cross-functional coordination & client relations.
-
Lean Management:
Workflow optimization & team synchronization (8+ staff).
-
Mentoring:
Leadership & coaching for junior creative teams.
Innovation & Tools
-
Advanced AI R&D:
Prompt engineering & generative prototyping.
-
Problem Solving:
Technical R&D & process-driven innovation.
-
Industrial Production:
Versaworks, Epson Edge, Cutting Master.
-
Software Mastery:
Adobe Creative Suite (Full), Figma, Wix Studio.
-
Creative Ecosystem
-
Adobe Creative Suite:
Photoshop, Illustrator, InDesign, After Effects, Premiere Pro.
-
Product Design:
Figma (UX/UI prototyping).
-
Web & CMS:
Wix Studio.
AI & Generative Tools
-
Strategy:
Prompt Engineering & AI Chat Systems.
-
Visual Engine:
Kling, Luma, Veo, Minimax.
-
R&D:
Kaiber, Freepik’s Nodes, Nano Banana, Seedream.
Industrial Production
-
Large-Format Print:
Versaworks, Epson Edge.
-
Technical Cutting:
Cutting Master (CAD/CAM).
-
French :
Native language
English :
B2 level, as assessed by the
IELTS General training UKVI Exam.Experience
2018 – 2026: Art Director & Creative Lead
Loki Agency, Bordeaux.
Leading creative vision, stakeholder management, and a team of 8 (Design & Production).2014 – 2018: Senior Brand Designer
Loki Agency, Bordeaux.
Developing cohesive brand systems and high-quality technical signage production.Education
2012 – 2014: Graphic Designer & 3D Conceptor Degree
ESMI / BRASSART School, Bordeaux
2011: Foundation Year in Applied Arts (MANAA)
Bordeaux
Deep dive into my 12 years of expertise.
Design & Creative Strategy
-
Brand systems:
Building scalable visual identities across print, digital and physical environments.
-
Creative Direction:
From concept development to consistent brand execution.
-
Typography & Layout:
Advanced expertise across editorial, print and large-format communication.
-
Production-Ready Design:
Designing with technical feasibility, manufacturing and deployment in mind.
Creative Operations & Delivery
-
Project Delivery:
Leading projects from briefing to production, installation and final delivery.
-
Cross-functional Collaboration:
Connecting clients, suppliers, production workshops and installation teams.
-
Process Improvement:
Simplifying workflows, standardising production methods and improving team efficiency.
-
Production Coordination:
Planning, supplier selection and technical validation to ensure reliable delivery.
Innovation & Tools
-
Creative Problem Solving:
Finding practical solutions to operational and production challenges.
-
AI Exploration:
Using AI to accelerate research, ideation and creative workflows.
-
Production Software:
VersaWorks, Epson Edge Print, Cutting Master.
-
Creative Software:
Adobe Creative Suite, Figma, Wix Studio.
-
Creative Ecosystem
-
Adobe Creative Suite:
Photoshop, Illustrator, InDesign, After Effects, Premiere Pro.
-
Product Design:
Figma (UX/UI prototyping).
-
Web & CMS:
Wix Studio.
AI & Generative Tools
-
Strategy:
Prompt Engineering & AI Chat Systems.
-
Visual Engine:
Kling, Luma, Veo, Minimax.
-
R&D:
Kaiber, Freepik’s Nodes, Nano Banana, Seedream.
Industrial Production
-
Large-Format Print:
Versaworks, Epson Edge.
-
Technical Cutting:
Cutting Master (CAD/CAM).
-
French :
Native language
English :
B2 level, as assessed by the
IELTS General training UKVI Exam.Experience
2018 – 2026: Art Director & Creative Lead
Loki Agency, Bordeaux.
Leading creative vision, stakeholder management, and a team of 8 (Design & Production).2014 – 2018: Senior Brand Designer
Loki Agency, Bordeaux.
Developing cohesive brand systems and high-quality technical signage production.Education
2012 – 2014: Graphic Designer & 3D Conceptor Degree
ESMI / BRASSART School, Bordeaux
2011: Foundation Year in Applied Arts (MANAA)
Bordeaux
