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Select.
Challenge.
Operating in the electrical sector, Select undertook a complete overhaul of its visual identity. With an aging image that no longer reflected its dynamism or technical expertise, the company needed a clear refresh to modernize its communication, improve legibility, and better align its brand image with its position within the regional market.
Process.
The new S results from the interlocking of two geometric shapes, simultaneously forming the emblematic letter of Select and a central lightning bolt. This dual reading creates a strong, readable symbol directly linked to electricity, the company’s core business. Minimalist and structured, it conveys rigor and reliability, while its dynamic lines reflect energy and modernity. The blue reinforces trust and expertise, and the fluorescent green emphasizes innovation. The clean, contemporary typography makes the whole identity accessible and forward-looking.
Impact.
Thanks to this rebranding, Select has gained energy and visibility. The new logo, both powerful and evocative, reflects its technical expertise and innovative spirit. This identity revitalizes the brand and ensures it leaves a lasting impression.
Client.
Select.
Previous identity.
New identity.
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