Mr BigBali.
Brand design
Visual systems
Sign design
Mr BigBali.
Brand design
Visual systems
Sign design
Mr BigBali.
Brand design
Visual systems
Sign design
Context.
Mr.BigBali is a street food brand created by Arthur, who comes from Indonesia.
The brand shares traditional Balinese recipes through generous and accessible food.
The challenge was to build an identity that could express this cultural background in a modern way, without relying on typical tourist or decorative references.
The goal was to create a consistent visual system that works across digital, print, and merchandise while staying connected to Balinese culture.
Context.
Mr.BigBali is a street food brand created by Arthur, who comes from Indonesia.
The brand shares traditional Balinese recipes through generous and accessible food.
The challenge was to build an identity that could express this cultural background in a modern way, without relying on typical tourist or decorative references.
The goal was to create a consistent visual system that works across digital, print, and merchandise while staying connected to Balinese culture.
Approach.
My approach was to use cultural references as building blocks for the identity rather than decorative elements.
The Barong became a key reference early in the process.
In Balinese culture, it represents protection, strength, and presence.
Instead of creating a direct illustration, I focused on translating some of its visual characteristics into a graphic language that could work across the whole brand.
The goal was not to illustrate Bali, but to build a contemporary brand system inspired by it.
Approach.
My approach was to use cultural references as building blocks for the identity rather than decorative elements.
The Barong became a key reference early in the process.
In Balinese culture, it represents protection, strength, and presence.
Instead of creating a direct illustration, I focused on translating some of its visual characteristics into a graphic language that could work across the whole brand.
The goal was not to illustrate Bali, but to build a contemporary brand system inspired by it.
Traditional batik.
Songket thread.
White lotus.
Temple ink.
Visual systems.
The colour palette takes inspiration from Balinese textiles and ceremonial clothing.
Deep greens and warm ochre tones help create a welcoming atmosphere while keeping a connection to the project's cultural roots.
To balance these influences, I chose a more contemporary typographic direction. The typefaces have a clean structure with subtle rounded details that make the brand feel more approachable and food-focused.
Layouts are organised through a modular grid system to keep consistency across different applications.
Together, these elements create a visual system that combines cultural inspiration with a modern brand language.
Visual systems.
The colour palette takes inspiration from Balinese textiles and ceremonial clothing.
Deep greens and warm ochre tones help create a welcoming atmosphere while keeping a connection to the project's cultural roots.
To balance these influences, I chose a more contemporary typographic direction. The typefaces have a clean structure with subtle rounded details that make the brand feel more approachable and food-focused.
Layouts are organised through a modular grid system to keep consistency across different applications.
Together, these elements create a visual system that combines cultural inspiration with a modern brand language.
Made with love,
suitable for all diets.
Secondary font.
Secondary font.
Primary font.
Primary font.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Gotham
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Sansita
Extra-bold
System in use.
The identity was designed as a system that could grow with the brand.
Whether applied to digital content, print materials, or merchandise, the different elements remain consistent while adapting to each format.
More than creating a logo or a visual style, the project was about building a flexible foundation that could support the brand as it develops.
System in use.
The identity was designed as a system that could grow with the brand.
Whether applied to digital content, print materials, or merchandise, the different elements remain consistent while adapting to each format.
More than creating a logo or a visual style, the project was about building a flexible foundation that could support the brand as it develops.
Final applications.
Final applications.
