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Hidden Gardens
Challenge.
The client wanted to create the identity of a gin capable of standing out in an already saturated London market. The ambition was not just to offer a new recipe, but to imagine a true story rooted in the soul of the city: a gin that embodies London in a fresh way, beyond clichés, through an experience that is both sensory and narrative.
Process.
We explored various storytelling directions inspired by London’s identity, ultimately embracing the idea of hidden gardens. These secret spaces, tucked behind brick walls and wrought-iron gates, perfectly convey the mysterious and elegant dimension the client sought. From this concept, we developed a botanical selection (juniper, lavender, rosemary, peppermint, cardamom, and bitter orange) that extends the narrative, along with a visual identity evoking the intimacy and rarity of these places.
Impact.
Hidden Garden was born as a brand that immediately stands out: a gin that doesn’t just pride itself on being artisanal, but offers a singular, poetic universe firmly rooted in London. This strong storytelling allows it to position itself in the premium segment, with a coherent and memorable identity that appeals to both gin enthusiasts and those seeking an elegant, authentic experience.
Client.
Hidden Gardens Distillery
#51694E
Pantone 7735 C
CMJN 30, 0, 44, 65
#FFF3E1
Pantone 7506 C
CMJN 0, 4, 11, 0
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