Bechemin Group.
Brand Stewardship
Visual Systems
Production Oversight
Bechemin Group.
Brand Stewardship
Visual Systems
Production Oversight
Bechemin Group.
Brand Stewardship
Visual Systems
Production Oversight
Ongoing collaboration.
I have been working with Bechemin since 2017 as their dedicated design partner.
The company operates in roadside assistance and towing services in the Aquitaine region. My role was not a one-time branding project, but a long-term visual support across all their communication and operational needs.
Over the years, the collaboration naturally evolved with the growth of the company and its different acquisitions.
Ongoing collaboration.
I have been working with Bechemin since 2017 as their dedicated design partner.
The company operates in roadside assistance and towing services in the Aquitaine region. My role was not a one-time branding project, but a long-term visual support across all their communication and operational needs.
Over the years, the collaboration naturally evolved with the growth of the company and its different acquisitions.
Fleet graphics & vehicle coverings.
A major part of the work focused on designing and producing vehicle coverings for towing trucks.
Each vehicle required a large-scale visual application, often around 30m² of adhesive, with strong constraints related to readability, durability, and visibility on the road.
Over time, more than 90 vehicles were produced and updated.
The focus was always on:
-
high visibility from distance
-
consistency across the fleet
-
adaptation to different truck formats
Fleet graphics & vehicle coverings.
A major part of the work focused on designing and producing vehicle coverings for towing trucks.
Each vehicle required a large-scale visual application, often around 30m² of adhesive, with strong constraints related to readability, durability, and visibility on the road.
Over time, more than 90 vehicles were produced and updated.
The focus was always on:
-
high visibility from distance
-
consistency across the fleet
-
adaptation to different truck formats
Multi-entity expansion support.
As the company expanded through acquisitions, new entities were added over time.
Each new structure required adapted visual materials to fit into the group ecosystem, while still being functional for day-to-day operations.
My role was to ensure visual continuity across all touchpoints, even as the organization became more complex.
Multi-entity expansion support.
As the company expanded through acquisitions, new entities were added over time.
Each new structure required adapted visual materials to fit into the group ecosystem, while still being functional for day-to-day operations.
My role was to ensure visual continuity across all touchpoints, even as the organization became more complex.
Print & operational materials.
Beyond vehicles, I worked on a wide range of physical communication materials used internally and externally.
This included:
-
business cards and administrative stationery
-
calendars, notebooks, and everyday print tools
-
signage and building identification
The goal was to maintain a consistent visual quality across all operational assets.
Print & operational materials.
Beyond vehicles, I worked on a wide range of physical communication materials used internally and externally.
This included:
-
business cards and administrative stationery
-
calendars, notebooks, and everyday print tools
-
signage and building identification
The goal was to maintain a consistent visual quality across all operational assets.
Events & field presence.
I also supported the company during industry events, including trade shows such as the Bordeaux towing exhibition.
This involved designing and preparing the visual environment of the booth, ensuring the brand presence was clear and immediately recognizable in a competitive space.
Events & field presence.
I also supported the company during industry events, including trade shows such as the Bordeaux towing exhibition.
This involved designing and preparing the visual environment of the booth, ensuring the brand presence was clear and immediately recognizable in a competitive space.
Long-term production partnership.
This collaboration lasted from 2017 to 2026.
Rather than a single design project, it represents a continuous production workflow supporting a growing company across multiple years, formats, and physical environments.
The work evolved with the business itself, requiring adaptability, consistency, and strong execution across real-world constraints.
Long-term production partnership.
This collaboration lasted from 2017 to 2026.
Rather than a single design project, it represents a continuous production workflow supporting a growing company across multiple years, formats, and physical environments.
The work evolved with the business itself, requiring adaptability, consistency, and strong execution across real-world constraints.
